By Naomi Cooper
Founder and CEO, Doctor Distillery
We live in a world that moves at an astoundingly rapid pace. News can be reported across the globe in a matter of seconds. A single sound bite can change the course of a national election. Google can alter its algorithm and instantly render thousands of companies’ SEO strategies useless.
While some might argue that the dental industry has remained somewhat insulated from the dramatic changes in the marketing landscape of the past two decades, advancements in the B2B marketing sector have certainly begun to influence the way dental companies market and sell to dentists.